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Manager Loyalty program

Gurugram, HR
Job Code:
  • Retail & Wholesale
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Job Details

Creation of strategically placed Alliances for sales promotions and brand buildingDevelop and manage the coalition loyalty program with focus on acquisition of Star (Loyal) customers.Oversee the design of the new programs, and any other innovative features made available for customersDevelop and implement the business CRM & loyalty strategy to improve acquisition, activation and retention of customers across the partner network through various initiatives and promotions.Drive growth and development of the Loyalty program to increase membership volumes, improve purchase behavior and reduce attrition.Design the program offerings and constantly acquire new program benefits through continued efforts of getting additional value for customers from aligned merchants/ companies.Establish and manage relationships with other program Merchants and loyalty partner resources to coordinate delivery for effective programs and promotional campaigns.Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI.Planning, implementation and execution of CRM projects Loyalty Program, referral programs, customer insights for both Online & Offline businessesDevelop attractive and engaging Point of sale visibility material in collaboration with expert agencies and deliver the same for field implementation.Partnering Media and on ground Agencies for Micro Marketing.Events Management.Responsible for managing Brand Portfolio
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-10


Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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