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Manager - Marketing Technologist

Bengaluru, KA
Job Code:
  • Banking & Finance
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Job Details

Job duties and responsibilitiesDEVELOPMENT OF NEW CAPABILITIES Lead the process of development and implementation of new capabilities and platforms for marketing like CMS, Website, Intranet, Recommendation engine, Multi-channel marketing modelling and alike Create marketing use cases and highlight requirements from the above platforms Create business requirement documents and liaison with IT and Analytics teams for development Identify and work with specialist agencies for development of new assetsUI AND UX MANAGEMENT Define the overall design solution approach for all digital assets Deploy the design solution across the entire proprietary digital footprint Monitor the performance of the assets on an ongoing basis using UX labs and partner capabilities Make necessary interventions to the UI and UX to ensure goal conversionsOPTIMISATION AND ENHANCEMENTS Create a review process to proactively identify enhancement opportunities in existing assets Work with external agency partners to carry out ongoing enhancements required by business Oversee the process of development of tactical digital capabilities like online formsCOMPETITOR BENCHMARKING Benchmark marketing technology platforms and investments with key competitors Create and execute a process of identification of global marketing technology trends and their applicability for the business Proactively call out investment requirements in anticipation of any fundamental changes in the technology landscapeCROSS-COE AND PARTNER COLLABORATION Work with various COEs within marketing and across the company to lead the implementation of key projects Work with an external partner ecosystem for timely execution of various initiativesKEY METRICSBusiness KPIsExecution effectiveness parametersBasic qualifications7 years experience in Project management with a technology services provider-Must have a hands-on experience of enterprise marketing technology platforms-Relevant experience in UI/UX will be a desirable plusAPTITUDE-Speed and agility-Manage change and ambiguity-Comfortable in a high pressure environment
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-8


Market Research | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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