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Manager Online Marketing, US Healthcare Revenue Cycle Management

Chennai, TN
Job Code:
  • Miscellaneous
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Job Details

As a Manager Online Marketing, US Healthcare Revenue Cycle Management your responsibilities include the followingCreate and execute compelling Web and digital content, digital media initiatives, execute electronic campaigns, ensure online brand continuity and integrate the use of websites, emails, electronic newsletters and multiple social media platforms into marketing strategies.Update and maintain websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc.Desired Candidate ProfileThe ideal candidate will be an excellent communicator who is passionate about Web content and Internet Marketing.At least 2-5 years of Web / Online marketing / Digital Marketing experience; and experience with SEO/SEM, Social Media and Web advertising;Experience with digital workflows, deliverables and principles of Web and email usability, architecture, search and interfaces; Web and email marketing best practices and other functions related to Web marketing and communications.High level of attention to detail and a high desire to develop engaging online digital content and experiences.Knowledgeable in web trends,SEO/SEM and proactive in identifying opportunities for increased brand exposureKey Skills & Specialties Developing & managing Organic Search Engine Optimization / Search Engine Marketing, Online Marketing Campaigns, SEM, Banner Advertising,SEO Analytics, Email Marketing, Web Marketing, Internet Marketing, Website Marketing, Digital Marketing, Content Management Systems, Key words Composition, Competitor analysis, Monitoring on search engine ranking, ecommerce marketing, Social Media Marketing, Blogging, Press Release, Brand Promotions, E-mailers, Banners, Online Media Advertising, Develop and manage company brand to achieve online improved results.Design and code email blasts; utilize email marketing platforms to manage and execute email marketing campaigns; manage email distribution lists; ensure email marketing best practice compliance.Implement and manage Web analytics using Google Analytics, and other analytics tools; create Web and email analytics reports on an ongoing basis.Leverage social media to generate Web traffic and awareness, and meet other business and marketing objectives.Coordinate and liaise with the stakeholders including the Subject Matters Experts, and Offer Management teams to compile and track an online editorial calendar of content for online publishingUnderstand and develop web-specific content, and ensure that SEO/SEM strategies are implemented in the copy and framework to provide maximum search visibilityEnsure that all content from multiple sources (including case studies, news releases, articles, brochures, product fact sheets) are considered and optimized for web strategies.Create and execute a yearly calendar (with reviews, discussions and market insights) to ensure that the website remain up-to-date
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-5


Direct marketing | Market Research | Marketing Strategy | Media Planning
Applying for this job will take you to an external site


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