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Manager PR and Social Media

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Develop, manage and oversee implementation of public relations programs with a focus on Traditional and Social Media.Fully manage and initiate strategic and creative planning of PR campaigns in Social Media and projects (integrated with marketing, advertising consumer activation, and promotional activities)Work closely with traditional and social media to secure ongoing product coverage; producing sales materials and other communications to support brand initiatives.Plan PR campaigns, press launches and media outreach with respective markets and oversee executionProduce attention-grabbing press releases; developing story pitches targeted to consumer and trade nichesManage PR Agencies on category assignmentsWork to innovate and integrate the use of technology/social media into all PR effortsDesired Candidate ProfileGraduate / PG in Mass Communications, Journalism, Public Relations, Social Media or related field preferred8 to 12 years of PR experience with a heavy focus on social mediaCreative thinker able to generate fresh original ideas targeted to today s consumer needs and trendsYou must be digital native. You probably write a blog and have a significant present on Twitter, LinkedIn and FacebookAbility to write clearly and in an engaging fashion.Real-world social networking skillsProven track record in traditional PR including message refinement, news release writing and editingExperience in sustaining long lifecycle product interest through creative PR tactics
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 8-12


Consumer PR & Publicity | Media Planning | Media Relations
Applying for this job will take you to an external site


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