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Manager Range Management HBS/Outdoor BU

Gurugram, HR
Job Code:
  • Retail & Wholesale
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Job Details

To support the brands strategy and positioning through range building & to grow market share for assigned categories and to maximize the profitability of assigned categories.Key ResponsibilitiesDevelopment of overall business plans for assigned categories, including objectives, KPIs, product range planning and identification of required marketing supportCoordinates the development of go-to-market (GTM) plans for assigned categories and presents these to internal and external stakeholdersDevelops range architecture and sales channel segmentation for assigned categories in consultation with Sales and Retail departmentsIdentifying India specific demand of the customer/channel according to consumer segmentsIdentifying gaps in the international range, agreeing these with the management and addressing range gaps through local development of product articles.Responsible for product pricing and marginsWorks closely with Sourcing department to ensure transparency and compliance in product quality and delivery timelinesInitiates and manages local product creation process for assigned categoriesWorks proactively with Asia Pacific category marketing function and exerts influence to maximize India relevant category marketing effortsLeads the evaluation and adaptation (if required) of regional and global sell-in tools for assigned categoriesSupports retail training function with updates and latest product news as requiredCollect market information from various sources such as retail customers, store staff, Sales & Retail teams, publications, syndicated and customized researchIdentifies information needs related to customers, consumers and product and addresses these proactively, e.g., through consumer researchResponsible for competitive analysisSynthe category insights, disseminates them to internal and external stakeholders appropriately and ensure organisational alignment around key category insightsIs the expert for India specific demand of the customer/channel according to consumer segmentsIdentifies gaps in the international range, agrees these with the management and addresses range gaps through local development of product articlesAuthorities/Key RelationshipsManages and develops assigned staffWorks collaboratively with other departments, thus ensuring a sense of ownership for key activities and initiatives across departmental boundariesSupports the management of relationships with advertising and PR agenciesKnowledge, Skills and AbilitiesStrong interpersonal skills and ability to influence both internal and external stakeholdersStrong communication skills written and important verbal ability to sell ideas effectivelyStrong understanding of premium apparel and footwear market in India, sports as well as casual brandsStrong team playerInterested in sports, preferably an active sports personInherently interested in the sports/fashion market in India and globallyGeneral brand marketing understandingRequisite Education and Experience / Minimum Qualifications Technical education in either apparels or footwear (e.g. NIFT, FIA)Preferably complemented by an MBAat least 5 years of experience in category management for a premium apparel and/or footwear brand
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-10


Market Research | Marketing Strategy | Product /Brand Management
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