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Manager - Search Marketing

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  • Banking & Finance
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Job Details

Job duties and responsibilitiesKEY ROLES AND RESPONSIBILITIESORGANIC SEARCH (SEO) Manage the keyword portfolio to drive search rankings Monitor and optimize search based initiatives to ensure conversions through the funnel Drive on-page and off-page optimization Deliver ROI through organic campaigns PAID SEARCH (SEM) Plan, create and execute search campaigns for various business initiatives Deliver ROI through various search optimization techniques Budget and funnel managementNETWORK Define, build and drive vertical content for search Conceptualize, plan and execute the distribution of content to build the network Work with COEs to develop content KEY METRICSSearch Engine ranking Funnel conversion and campaign ROIsCampaign performance Open rates and CTR (click through rates) and consequent offtake Activity rates and attribution to offtake CTA (call to action) efficiencies and attribution to offtake Spends efficienciesExecution efficiency (TATs and delivery) Performance through content Basic qualificationsESSENTIAL SKILLS Search engine marketing expertise Campaign ROI and funnel management Link acquisition skillsAPTITUDE Stretch, Speed and agility Passionate about possibilities PAST EXPERIENCE 3-4 years marketing experience, with 1-2 years in directly managing SEO/SEM. Previous experience in using enterprise campaign automation platforms is a must Post Graduate in Business management is a must Strong bias for E-commerce experience
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-4


Channel & Segment Management | Corp Communications | Media Planning | Product /Brand Management
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