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Manager-Search/SEM/Performance Marketing

Gurgaon, HR
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  • Banking & Finance
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Job Details

3 best things about the jobGet to work on some new-age and youthful client brandsWill work closely with the leading publishers such as Google & FacebookWill be one of the pillars of GroupMs performance marketing division.Measures of success In three monthsFigured out the complete requirement of client end-to-endTracked ability and Web analyticsIn six monthsTested out all options and found a sweet spot in ad campaigns.Elasticity exercise to ensure significant scale at an optimum CPA.In 12 monthsExceed client expectations in terms of CPA and transactionsCreate a road-map for the next year.Responsibilities of the rolePerform daily account management of pay per click campaigns for multiple brands and internal clients across key advertising platforms including Google AdWords, Yahoo/Bing, Facebook, Inmobi, Admob etcAnalyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.Conduct keyword/placement research and selection to set up new campaigns, identify keyword opportunities for existing campaigns, manage large keyword lists/placements, provide recommendations for creative/copy and campaign structure, targeting, landing pages etcClosely monitor, review, and report on effectiveness of campaigns in an effort to maximize results. Regularly generate daily/weekly/monthly reporting for all major metrics including goals, revenue tracking etc Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-6


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