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Market Development Manager

Kolkata, WB
Job Code:
  • IT
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Job Details

Description Actively prospects within accounts to discover or cultivate solutions sales opportunities within area of technical specialty (in close cooperation with theaccount manager. Formulate and expand solutions to generate additional product or service attachments and up sell revenue. Certain roles may also sell through the channel. Establish a professional, working, and consultative, relationship with the client, by developing a core understanding of the unique business needs of the client within their industry. Work with the client up to IT management level. Contribute to building of the pipeline by generating leads and referrals and new customer opportunities within specialty area. Mayfocus on growing contractual renewals for small-to-mid accounts with limited complexity, to higher-total contract-value renewals. Interface with both internal and external/industry experts to anticipate customer needs and facilitate solutions development. Build sales readiness and reduce client learning curve through effective knowledge transfer in area of specialization. Scope and Impact Participates in general sales strategy; defines specific sales plans with manager. Independently sells a specific product/solution. Selling role may be transactional and/or demand generation focused. May work with and leverage external partners to deliver sale. May interface with any level in customer organization; focused mainly on specialist buyers, e.g. IT. Account ranges; may work in a Small-Medium, Enterprise, or Corporate Segment; varied sales cycle. Average quota. Qualifications Education and Experience RequiredUniversity or Bachelor's degree preferred.Demonstrated achievement of progressively higher quota, diversity of business customer and higher level customer interface.Detailed knowledge of key customer types or customers on given products.Typically 3-5 years of experience in specialty sales. Knowledge and Skills RequiredIn depth knowledge about product, service, solution and differentiators between own offerings and what competitor's offerings.Applies specialized technical product/service/ solution knowledge in working with account teams to screen and prioritize multiple leads for feasibility.Use knowledge in specialty, and consultative selling skills, to proactively help customers with making IT business decisions.Assesses solution feasibility from a technical and business perspective to determine "qualify-in"/"qualify-out" statusSolid communication and presentation skills within IT at the manager level.Product demonstration, customer training, product installation skills. (for product specialty roles)Conceptualizes and articulates well-targeted solutions in area of specialty - product, service, solution -- from proposal to contract sign-off.Have enough knowledge about a product, service or solution to be able to qualify a deal.Negotiation of profitable deals so that company can expand opportunities based on existing business and increase footprint and revenue.Opportunity prospecting as related to specialty area and in expanding existing client business, in order to generate leads/referrals to account team.Maintain knowledge of industry trends, associated solutions, and key partner/ISV solutions.Regular use of Siebel updating deal profile and forecasting accurately
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce)

Experience: 3-5


Business Analyst | Market Research | Marketing Strategy | Product /Brand Management
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