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Marketing Analyst

Bengaluru, KA
Job Code:
  • IT
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Job Details

Typical DeliverablesWeekly, monthly reports (excel, BI tools, clickstream analytics). Lead development of senior management dashboards.Website behavior and customer experience analysis. Data consolidation and validation.Coordinating tags, tracking parameter implementations. Business requirements synthed from multiple sources including product managers, development teams, and functional group members.Documentation relating to existing processes and suggestion / presentations for improving those processes. Effective and persuasive presentations (verbal and written) for project teams and business leaders.Knowledge / Background / Experience Atleast three to four years of working with standard clickstream analysis tools Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.RDBMS & SQL Ability to comfortably Write / Run basic SQL QueriesStatistical tools like SAS (Preferable) VBA (Preferable)Netezza, Oracle, MySQL knowledge Working knowledge of CMS e.g. Drupal, WordPress (Preferable)Omniture / comScore (Preferable) Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.Three to five years of experience in one or more roles in an online ecommerce or online support environments. Three to five years of experience in using the Microsoft Office suite with very strong Excel skills.Three to five years of business analysis experience in large companies with multiple functions / business units preferred. Excellent communication skills and ability to interact with all levels of end users and technical resources.Exposure to project management skills, business process redesign principles, tools and techniques a plus.
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-8


Application Programming | Graphic Designing/Animation/Web Designing | Software Engineer | System Administration
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