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Marketing Analyst


Source:
TIMESJOBS.COM
Location:
Bengaluru, KA
Date:
18-11-2016
Job Code:
58275992
Categories:
  • IT
Applying for this job will take you to an external site
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Job Details

Weekly, monthly reports (excel, BI tools, clickstream analytics).Lead development of senior management dashboards.Website behavior and customer experience analysis.Data consolidation and validation.Coordinating tags, tracking parameter implementations.Business requirements synthed from multiple sources including product managers, development teams, and functional group members.Documentation relating to existing processes and suggestion / presentations for improving those processes.Effective and persuasive presentations (verbal and written) for project teams and business leaders.Knowledge / Background / ExperienceAtleast three to four years of working with standard clickstream analysis tools Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.RDBMS & SQLAbility to comfortably Write / Run basic SQL QueriesStatistical tools like SAS (Preferable)VBA (Preferable)Netezza, Oracle, MySQL knowledgeWorking knowledge of CMS e.g. Drupal, WordPress (Preferable)Omniture / comScore (Preferable)Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.Three to five years of experience in one or more roles in an online ecommerce or online support environments.Three to five years of experience in using the Microsoft Office suite with very strong Excel skills.Three to five years of business analysis experience in large companies with multiple functions / business units preferred.Excellent communication skills and ability to interact with all levels of end users and technical resources.Exposure to project management skills, business process redesign principles, tools and techniques a plus.Team / Leadership SkillsWorks effectively both independently and as a member of a cross functional team.Uses sound judgment to identify issues and escalates when appropriate.Contribute to improvements in processes (technical or business) used by analysts.Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.Ability to identify key needs or gaps and provide leadership to close those gaps.Resolves disagreements and conflicts constructively, knows when to involve others.Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.Identifies and communicates specific personal growth goals for self.Technical / Functional SkillsUnderstands relevant technology applications in their area.Using strong analytical skills provides insights as well as recommendations for changes and convinces key Company decision makers of business benefits of the proposed solutions.Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.Handles multiple tasks, switches priorities and focuses as needed.Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.Understands the complex web ecosystems and best practices and applies this knowledge to their work.Collaborates on creation of project plan and tasks for the team.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5

Requirements

Business Analyst | Marketing Strategy
Applying for this job will take you to an external site

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