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Marketing and Admission Services

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  • Teaching
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Job Details

The role requires effectively planning, designing, developing and evaluating marketing and communications-related initiatives that support vision and mission of the University The person will advance the universitys reputation through purposeful creative and messaging that is tied to the university's brand and the strategic initiatives of the university Responsibilities Develop, execute and evaluate marketing and communications goals, expected outcomes and priorities in collaboration with the admissions team and senior management. Managing development of all creative materials for brand to assure correct presentation of the brand, accurate & effective communication of the brand s positioning, features and benefits Development of Marketing Strategy, Brand Management, Activation & Digital Strategy, Mass Media Strategy Segmentation, Market research & NPD etc. Supervise strategy of integrated marketing and communication Develop strategy, plan, supporting brand components and measurement approach Develop and manage organizations communications to attain or exceed plan. Responsible for internal and external brand advancement including management and evolution of brand guidelines and driving internal adoption Hands on experience in charting out integrated marketing/communication strategies and contributing towards enhancing business volumes, growth and achieving profitability norms & Brand equity. Interface with university management, sales department and/or advertising agencies to develop and implement communications programs Oversee the development, execution and monitoring of integrated communications in support of the strategic business objective Evaluate impact on strategic marketing communication planning objectives and strategies Managing Annual Marketing Budget Qualifications Master s Degree in Marketing/Brand Management from a reputed institute Experience Relevant experience of 8 to 12 years across all functions of Marketing and communications Proficient in developing and managing Brand identity, Brand health, Brand Strategy, Brand Planning, Brand Architecture, Budgeting, Annual Marketing plans, MR etc Excellent team working and leadership skills, with the ability to foster collaboration and integration that facilitate development of peers and subordinates. Strong representational skills; with the ability to work in partnership with multiple stakeholders. Excellent interpersonal & communication skills. Competencies Strong commitment to goals and vision of the University Effective building of teams and harmonious working relationships Strong commitment to performance management Excellent interpersonal skills Ability to build relationships at all levels Team work and collaboration oriented Result oriented, resourceful and self-starter An effective administrator Good time management skills Ensuring activities meet and integrate with organizational requirements for quality management, health and safety, legal stipulations, environmental policies and general duty of care.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 8-12


Marketing Strategy | Media Planning | Product /Brand Management
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