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Marketing Associate

Bengaluru, KA
Job Code:
  • IT
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Job Details

Deeply understand the motives of our target audiences- tech, business, transportation and consumers- Ability to do independent research and quickly put learnings into blog form or opinion paper- Take an active part in the formation and execution of our content roadmap and strategy.- Blog on an ongoing basis, establishing Zendrive as the go-to resource for transportation and safety media news, opinions, and industry insights.- Stay on top of breaking industry news and trends, prepare content for various scenarios.- Analyze and optimize content based on trends in site visits, blog shares, email list growth, and new trial signups.- Create co-marketing materials for content and network partners, and work with partners and customers on case studies and guest blog posts.- Provide sales enablement materials such as pitch decks, and one-sheeters.- Aid with content planning and speaker presentation decks.- Manage social media across FB, LinkedIn and Twitter- Develop guidelines, process, and best practices for the marketing team.RequirementsBasic Qualifications- 2+ years of experience in a content marketing capacity- BA or BS degree- Expertise in writing/editing-Very curious self-learner- Social media experienceStandout Qualifications- Previous experience in transportation or safety.- Analytical to leverage data in order to guide content strategy.- Marketing Automation experience.- SEO experience- Having a good sense of humor.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-6


Corp Communications | Market Research | Marketing Strategy
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