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Marketing Communications Specialist

Mumbai, MH
Job Code:
  • IT
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Job Details

Marketing CommunicationCreative execution across all owned & paid platformsDigital Work on creative and media spends on Social and Display2) Campaign ManagementOnsite channel ownerCross channel campaign managementCampaign analytics and reportingResponsible for all brand building activities across Social MediaDevelopment of innovative Social campaigns to generate buzzParticipate in internal meetings to understand business requirements and advise with workable solutions while challenging status quoResponsible for adherence to campaign execution timelines, work allocation & prioritization for the team & agenciesAgency management - Manage all aspects of our creative agency relationshipResponsible for adherence to brand guidelines and update / educate the marketing team on regular intervalsThe Successful ApplicantYou will be B.E./ B. Tech and MBA with minimum 5 to 6 years of relevant multi-brand Marketing Communications experience.Ability to dissect & present social analyticsbesides ability to combine both creative and analytical viewpoint to create an innovative sustainable campaign is desirable. In-depth knowledge and understanding of campaign management from the creative standpoint i.e. working knowledge of various media platforms, their respective audience behavior, when to use which platform and how a single campaign communication can be adapted and deployed across all relevant platforms alongside E - Commerce experience would be a plus. The person must be able to think creatively, motivate team members, work cross functionally, organize, plan, & prioritize work. He/she must demonstrate creativity and immersion in Brand and Marketing Communication across Social Media. Experience of having handled ORM and deep understanding of how planning, buying & evaluating media spends on social is ideal. Good to have knowledge of ATL3) Social
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-6


Channel & Segment Management | Marketing Strategy | Product /Brand Management
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