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Marketing Data Analyst

Secunderabad, Telangana
Job Code:
  • IT
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Job Details

Extract and transform marketing data from a range of data sources, including Salesforce Marketing Cloud, MS Dynamics, Google Adwords, and Google Analytics, alongside third-party data sources and proprietary company databases. Identify, analyze, and interpret trends or patterns in data sets of varying and complexity. Lead efforts to resolve data quality issues by identifying root-cause errors and presenting potential solutions. Explore marketing data using the following analytical techniques customer profiling, segmentation analysis, data analysis and mining, and predictive statistical modeling. Look for opportunities to automate portions of data collection and integration processes and/or capture data along different stages of the buyer journey Work with a cross functional team to improve the integration and dissemination of data and intelligence across the company Interpret the needs of intra-departmental partners and present relevant analytical approaches to support or satisfy those needs Provide recommendations for the structure and use of marketing data and project management for the use these recommendations across departments and functions Develop visual outputs of relevant data analysis using systems/applications like Excel, PowerPoint, and Word as well as internal BI Analytics tool Using SQL as the main tool, analyze historical data and current trends Prepare and distribute SQL generated reports as needed in a timely and accurate manner
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 7-10


Market Research | Marketing Strategy
Applying for this job will take you to an external site


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