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Marketing Executive

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Responsibilities Marketing Executive in managing marketing team and on developing, planning, presenting and implementing brand marketing objectives and strategies in line with global Brand guidelines including market interpretations to improve or maintain competitive market share. This includes advertising and media planning. Responsible for the implementation and timely execution of Visual Merchandising standards of the brand/s in the region in line with the Brand guidelines. Collaborate with Marketing Department, Sales & Education Managers, and Project Manager providing visual merchandising support for Retail Stores.Decision Making Indicate type of decisions typically made and the overall impact of those decisions.Problem Solving Indicate the nature of problems regularly encountered and the complexity of the solutions.Independence of Action and Accountability Indicate the general degree of independence which may range from closely monitored to setting direction.Budget Responsibility Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable.Leadership Indicate management responsibility including planning for the departments future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.).Drive Market ShareFormulate and present local marketing objectives specifying the Brands long term strategy.Develop and implement local marketing calendarAssist in the timely development and execution of marketing program and provides regular feedback to Marketing Manager, including seasonal new product launches and product re-promotes sampling, special events and merchandising programs within specified categories in accordance with global Brand guidelines.Work to achieve planned mix of business in all major products categories working with business managers to understand category analysisAssists Marketing Manager in managing marketing activities associated with new door and market launches.Works closely with marketing manager on marketing presentationsAssists in determining discontinuations and price increase recommendations for existing products and price for new products.Uses key reports and trackings to analyze key dataWorks to maintain accurate and regularly updated list of products on phase out/discontinuedMerchandising PlanResponsible for action Plans in place for new door openings.Work in close co-ordination with the Store Design Manager in order to improve store layouts in a consumer friendly & impactful mannerCoordinate the distribution and movement of existing display materials and open service locators.Ensure equipment and collateral are ordered by distributors/retailers and that optimum stock levels are maintained (in conjunction with SEMs).Coordination the implementation of VM strategy and guidelines for the region including standard blue prints for equipment and creation of a VM calendar for collateral and visuals in line with the marketing calendar.Create and distribute merchandising planograms to the markets based on new door openings/requirementsResponsible for the renewal of VM equipment in existing stores including light box visuals, showcase inserts, locators and tester units.Preparation of merchandising dossiers for all launches and promo activities (shelf merchandising guidelines; colour-studio and treatment tester stands update; announcements, banners light boxes, storytelling units and local merchandising units) including respective codes.Preparation of photo-reports of launches, promo activities and counter openings.Collaborate with Marketing team and store design to forecast for new tester stands/updates for related programs.Monitor, track & coordinate VM collaterals shipment.Look for new ways of improving in-store presence by collating feedback related to VM from store.Manage all locator orders for the region ensuring sufficient stock of the same in every marketResponsible for timely forecast of all merchandise related collateral through IMW/IMD in line with budget and market requirementsImplementation and use of VM software designing locally relevant planograms as per individual counter needsSpends time in the field ensuring proper implementation of merchandising guidelinesBrand BuildingAssist Marketing Manager in ensuring that the brand image and position is maintained properly in accordance with corporate standards through regular reviews with Marketing Manager / field visits and through creation of local collateralLiaising with regional/ global team in regards to the ME websites. Working with region / NY on monthly brand and product information updates and refreshes.Works closely with digital and corporate media team to ensure that digital activities support brand building and drive reputation and drive the digital revolution of the brand through social media platforms and any potential new platforms.Manage a competitor analysis on a regular and consistent basis; competitor support in store, launches, advertising.Manage locally relevant 360 launch planEnsures all activities being rolled out are in line with the existing Brand PositioningLocalizes where possible marketing materials to ensure relevance and suitability.Work with corporate media team on CRM launch for the brandFinancialReviews P and L on a monthly basis with the marketing & brand team and manage marketing budget of her lines along with the marketing manager.Works with business managers to understand category analysis and impact of newness and basic business.Drives pricing strategy through regular and consistent reviews and plans; working alongside the business management teamCustomersAssist Marketing Manager in supervising new product launch strategy. Ensure presentation to field force and retailers on timely basis.Build relationships with key customers to receive in store data and researchMonitor, evaluate, and follow up on field execution.Conducts post launch evaluation analysis of major programs and reported findings to Marketing Manager.Coordinate with consumer communications to gather feedback from customersConducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doorsEngage with consumers in the store and document feedbackCSRSeek locally relevant CSR initiativesRolling out of CSR activities across various touch pointsOthers
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-5


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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