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Marketing Lead

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Prepare Brand Architecture (Competition Analysis, Sub-Brand Wise Marketing Spend Analysis, Scope of launch of new products & designing pricing strategy)Brand CommunicationIdentify, develop, and evaluate marketing strategy, based on knowledge of brand objectives, market characteristics and cost and markup factors. TheSuccessful ApplicantTenured Marketing lead with dedicated exposure in the Food Products industry desirable. Clear understanding of marketing functions such as brand strategy, driving regional teams, customer segmentation, brand and product management, brand communication, promotions, market research, etc.Only candidates from relevant or FMCG industry and targeted experience (5+ years of experience) may apply. The role also involves Financial Planning and Strategy besides strong People Management and Sales Planning.Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit - loss projections.Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion agencies.Packaging Development Collaborate with product development team on product specifications such as design, color, and packagingUse sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Select products and accessories to be displayed at trade or special production shows.Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.Trade Promotions & Media Activities Design Promotional activities and trade shows, working with developers & advertisers.Evaluate effectiveness of promotional and activation activities of products.Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.Initiate market research studies and analyze / implement their findings. Conduct economic and commercial surveys to identify potential markets for products and services.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-10


Market Research | Marketing Strategy
Applying for this job will take you to an external site


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