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Marketing Manager & Brand Manager

Gurgaon, HR
Job Code:
  • Retail & Wholesale
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Job Details

Job DescriptionThe Responsibilities of the Marketing & Brand Manager includeStrategic management of the assigned brands of Automobile Luxury Cars in order to achieve the business targets including awareness, volume, spend and penetrationDevelop & Build the overall Brand Strategy, Marketing Plan and Product Positioning for the entire range of Automobile & Auto Luxury Cars and to sustain the same through various marketing tools.Planning/ Organizing/ Implementing overall 360 degree Communication Strategy for the Brand.Coordination with agencies to develop and execute the product Campaigns.Planning marketing budgets and meeting these budgets without compromising the impact of the communication.Strategizing future growth for the company both in terms of sales and visibility.Planning various Promotions & Events - Launches/Expos/On-ground events etc.Research product offerings and competition by analysing the market research data (the current and past industry trends, consumer behaviour and requirements, market competitiveness of products etc.)Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.Market Research tools to understand the brand health on a regular basis.Manage Business Development/product launches.Preparing SOPs / Manuals for Marketing Division.Digital Marketing - relevant forums like Facebook, YouTube, blogs etc Desired Candidate ProfileMBA Marketing or MBA Communications with 10 to 14 years of experience in heading the Branding and / or Marketing teams in Automobile industryExperience of working on an E-Commerce Portal is an advantageMust have handled an Annual Brand Budget of more than Rs 500 Million in the Automobile Industry.EducationUG - AnyPG - Management Specialising in Marketing, Advertising, Mass Communication
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-14


Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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