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  • Arts & Entertainment
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Job Details

Plan, design, develop and implement a strategy for growth and acquisition marketing activities both online and offline.Develop a deep understanding of YKA contributors and their lifecycle to identify and create strategies to grow the audience and contributor base, month on month.And here are the skills & experience you have3+ years product marketing and digital marketing experience.Proven track record of success developing acquisition and engagement strategies across multiple channels.Hands on management experience, expertise and knowledge of acquisition and engagement channels including email, search, social, content and paid media, among others.Proven track record of optimizing marketing programs to increase key metrics including site conversion.Strong experience uncovering actionable customer insights and developing insights-driven marketing programs.Excellent analytical skills and data-driven mindset, including expertise with analytics tools.Experience developing external marketing partnerships.Successful track record collaborating and managing cross-functional teams to drive results.Excellent writing and communication skillsWork with the editorial team as well as the visuals and design team to execute a multi-pronged marketing strategy that works with both new media as well as legacy media.Work with key internal and external partners to develop and execute content strategy and distribution, and write copy for key initiatives.Develop robust testing and learning agenda and execute experiments to optimize contribution growth marketing campaigns.Develop national standards, processes and best practices for contribution growth marketing programs, ensuring content and campaigns are optimized and on-brand.Identify, define and scope tools and resources needed to successfully execute contribution growth marketing strategy.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-8


Direct marketing | Marketing Strategy | Media Planning
Applying for this job will take you to an external site


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