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Marketing Manager

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  • Teaching
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Job Details

Key Accountabilities/ResponsibilitiesFormulating all above the line & below the line activities, short term and long-term budgets and developing business plans for the achievement of these goalsManaging entire publicity and promotional operations with a view to achieve business objectives for a specific title and ensure top line and bottom line profitabilityGenerating leads and capitalising on corporate sponsorships / partnerships and update the management about performance and facilitate the decision making processConceptualising and creating marketing collaterals in line to extend brand awareness and increase visibility for specific titles amongst target audiencesPromotion of specific brands through special eventsTracking competitors position in the market, pricing, discounts, promotions and product information through primary and secondary data collection points and preparing quarterly reportsPlanning & implementing internal and external communications to all tiers of management and external vendorsMaintaining relationships with key media organizations to generate coverage for books through reviews, author interviews, event coverage etc.Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improved service levels and implementing customer retention programme through various schemes.Key KPIs (where relevant)Manage publicity and promotions plans for authors and books as decided, and maintain a progress flow on all plansManage print marketing for specified books, and also coordinate with dispatch for timely and error-free delivery of the sameLiaise with media to ensure regular and high coverage for books and authorsCoordinating with internal and external teams to ensure smooth planning and execution of events and author toursRegular and timely liaising with authors for promotion and publicity plans, queries, and for coordination with the mediaKnowledge & Skills Graduate / MBA in MarketingMinimum 5 years of experience in Publishing / Relevant sectorExcellent communication SkillsCreative Ability to work on ones own initiativeShould have excellent contacts with agencies.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-10


Direct marketing | Events & conferences | Market Research | Marketing Strategy
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