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Marketing Programs Manager

Navi Mumbai, MH
Job Code:
  • Engineering & Construction
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Job Details

Manage awareness and demand generation plans to support business goalsUnderstand, analyze, and communicate customer needs. Determine messaging priorities based upon business/customer needs and localize as requiredDevelop and execute customer activation strategies and integrated marketing programs that positively impact sales pipeline and revenue. Focus on leveraging digital channels.Drive strategic partnerships with technology brands and industry associations. Leverage them for business growthResponsible for market research and business analytics. Mapping competitive environment and suggest proactive steps to stay ahead of competition.Identify thought leadership opportunities and develop a deep understanding of business landscape to accelerate Trimble s capability to connect with customers and deliver executional excellence.QualificationsMBA, preferably with a degree in engineering8 12 years of work experience in B2B marketing, preferably with a global software firmStrong understanding of overall marketing communication options (digital and traditional), especially of the digital marketing landscape (SEO, SEA, Social Media, Content marketing, etc.)Experience with tools like Marketing Automation and CRM. Experience with vendors to create and implement a cohesive strategy to drive brand goals, including PR agencies.Excellent computer skills (Excel , Microsoft CRM , PowerPoint )Self-motivated, proactive and positive attitudePleasing personality with excellent oral and writing English language skillsStrong interpersonal skills, ability to work in a multicultural and matrix work environmentAbility to travel domestically and internationally, as and when required.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce)

Experience: 8-12


Market Research | Marketing Strategy
Applying for this job will take you to an external site


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