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Media Buying Manager

Bengaluru, KA
Job Code:
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Job Details

Preferred Qualifications2-5 years relevant professional experience in media planning, media buying, and/or advertising production management Strong knowledge of media research, trafficking, tracking and reporting processes, techniques and technologies Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights. Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade Sr leaders of the effectiveness of the executions. A Masters degree in Business Administration, Marketing, Advertising or related field is preferred.Job Responsibilityidentifying the target audience for a particular media campaign and deciding how best to communicate to that audience;keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio);monitoring buying strategies;liaising and building relationships with clients and media sales companies negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;communicating with media sales people to adjust media schedules in response to audience figures;booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts;ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers;client reporting and budget management, including preparing costing s for clients and producing spending updates throughout the campaign;collecting and analysing sales and consumer data;undertaking research using a range of specialist media resources;analysing the effectiveness of the campaign and using this data to inform future campaigns
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-5


Business Analyst | Marketing Strategy | Media Planning | Product /Brand Management
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