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National Key Accounts/Trade marketing - Alcobev

Gurgaon, HR
Job Code:
  • Retail & Wholesale
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Job Details

Job DescriptionReporting to the GM Sales, You will be Accountable for delivering NSV, Market Share, Gross Margin and achieving overall Trade investment goals.Delivering profit story to ensure new products/VAP, GWP initiatives of the company are packaged and aligned to the annual brand plan/ customer plans.Making presentations to the large customers (Key Accounts) on negotiating for closure of agreement on volume/ space/ Menu Listing/ Events and tracking availability and sales volume in the Key Accounts on regular basis.Responsible for generating SPRs and A&Ps The Successful ApplicantYou will haveat least 10-15 years of core trade marketing experience + sales experience in HoReCa and Modern Trade as well as key accounts in a good FMCG/Liquor based organization and possess commendable analytical and execution skills. In addition to this, prior experience in National role will be preferred. The client is looking for someone who has excellent Acumen, good networking and convincing skills, has worked cross functionally and has admirable presentation and communication skills. Negotiate the annual trading terms with the Key Accounts in line with overall strategy and objectives of the regionsResponsible for reviewing the assortment at customer level and and drive the premium portfolio/ NPD efficientResponsible for negotiating ToT with customers and continuously track and review the executionResponsible for tracking of Display WoW units as well as all semi-permanent assets at customer levelSell category development story to customers, e.g driving premium portfolio; Cocktail recipes, GWP and VAPsResponsible for negotiations on visibility with customers by selling them the story on promotionPlan and evaluate large customer specific promotionBuild quarterly promotional plans with the customers and trade partners and cascade down the plan through the stakeholdersResponsible for listing of brands & promotion with the customersAssist the sales & marketing team in creation and finalization of sales & promotion budget for the respective region.Assist the marketing team in creation & finalization of national/ regional promotional and activation plan keeping in view the regional market requirement & dynamics.Responsible for ensuring development, execution, monitoring and performance of various activations/ promotion plans as per company's objective & strategy.Assist the sales/ marketing team to identify Key accounts in the region, initiate acquisition process, negotiate terms of trade, contract finalization and sign-off.Play a pivotal role in customer relationship management in the region and ensure adequate marketing/ sale services are extended to key customers and lighthouse accounts.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-15


Channel Sales | Client Servicing | Corporate Sales
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