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Online Marketing & SEO Specialist

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Create and execute compelling Web and digital content, digital media initiatives, execute electronic campaigns, ensure online brand continuity and integrate the use of websites, emails, electronic newsletters and multiple social media platforms into marketing strategies.Update and maintain websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc.Manage the Companys own E-Commerce Site and Handle Backend E-Commerce sites Platforms are Shopify & Unicommerce.Analyze information and improve customer online shopping experience (images, taxonomy, search, navigation, etc.)Ensure that all content from multiple sources (including case studies, news releases, articles, brochures, product fact sheets) are considered and optimized for web strategies.Create and execute a yearly calendar (with reviews, discussions and market insights) to ensure that the website remain up-to-dateWork with others in the organization to learn and get feedback about strategiesE-Commerce MarketplaceManage listing, reporting and optimization of products within Amazon, Ebay, Flipkart, Myntra, Shopclues, Snapdeal and all other Ecommerce Marketplace Channels.Maintain the integrity and accuracy of content in all listingsFind or take photos of new Products, crop, edit and optimise for each marketplaceMonitor tracking data through selling platforms tools and identify ways to optimise listings to increase salesUpdate inventory & shipping on daily basis.Traffic &SEOImplement and manage Web analytics using Google Analytics, and other analytics tools; create Web and email analytics reports on an ongoing basis.Leverage social media to generate Web traffic and awareness, and meet other business and marketing objectives.Coordinate and liaise with the stakeholders including the Subject Matters Experts, and Offer Management teams to compile and track an online editorial calendar of content for online publishingUnderstand and develop web-specific content, and ensure that SEO/SEM strategies are implemented in the copy and framework to provide maximum search visibilityUnderstand and develop sources of traffic (& the factors that influence it) email,SEO, PPC, affiliates, social media, catalogues etcLiaise with agencies or in-house teams to implement and support campaignsDesign and code email blasts; utilize email marketing platforms to manage and execute email marketing campaigns; manage email distribution lists; ensure email marketing best practice compliance.Investigate, evaluate and assess new ways of generating additional traffic / online ordersProduce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)Work with the marketing teams to develop, maintain, and enhance web sites purchasing processes including tools to improve front-end website functionality.Desired Candidate ProfileThe ideal candidate will be an excellent communicator who is passionate about Web content and Internet Marketing.MBA with 4 to 7 years of Web / Online marketing / Digital Marketing experience; and experience withSEO/SEM, Social Media and Web advertising;Experience with digital workflows, deliverables and principles of Web and email usability, architecture, search and interfaces; Web and email marketing best practices and other functions related to Web marketing and communications.High level of attention to detail and a high desire to develop engaging online digital content and experiences.Knowledgeable in web trends,SEO/SEM and proactive in identifying opportunities for increased brand exposureUnderstanding of the disciplines required to drive traffic to retail websites (PPC, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programs, etc.)Key Skills & Specialties Developing & managing Organic Search Engine Optimization / Search Engine Marketing, Online Marketing Campaigns,SEM, Banner Advertising, SEOAnalytics, Email Marketing, Web Marketing, Internet Marketing, Website Marketing, Digital Marketing, Content Management Systems, Key words Composition, Competitor analysis, Monitoring on search engine ranking, ecommerce marketing, Social Media Marketing, Blogging, Press Release, Brand Promotions, E-mailers, Banners, Online Media Advertising, Develop and manage company brand to achieve online improved results.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 4-7


Market Research | Marketing Strategy | Media Planning
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