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Online Product Journalist

Chennai, TN
Job Code:
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  • IT
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Job Details

Job DescriptionThe Online Product Journalist is in charge of communicating a brand and a product to its customers through various online media.Any vibrant, innovative product creates a variety of experiences and stories regarding its usage, benefits and challenges for all its stakeholders. Recognizing an angle and developing this information into a story worth telling the customers is the core requirement of the job.The objective is to build a strong relationship with the customer base and the market through successful product journalism.A modern day product comes to life through multiple touch-points throughout the life-cycle of the customer.These could include a website, a blog, a mobile application or a special purpose online app, a Facebook page, a Twitter feed, an iDevice or even a YouTube video.Or anything else that could come up new in future. The Product Journalist manages these touch-points from the point of view of communication, quality of content and community participation.Staying on top of brand coordinates, customer stories and experiences, product usage data and statistics, product innovations and new features and systematically communicating them to current and potential users of the product in an engaging and participative fashion is the essence of this job.Desired Skills & CompetenciesImpeccable communication skills, especially in writing. Ability to write clear, concise and correct English with a persuasive spin.Web savvy and familiarity with Web 2.0 avenues like social media, online communities, blogs etc.Proficiency in crafts such as copywriting, video making and editing, scripting & directing.Investigative and research oriented nature for gathering the necessary information.Quick learner, self motivated and able to multi task on multiple projects efficiently.Discipline and Timeliness.Ability to work in team mode with people of diverse backgrounds and skills.Responsiveness and sensitivity to target audience
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-3


Business Editor
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