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Product Manager / Senior Product Manager

Mumbai, MH
Job Code:
  • Auto Industry
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Job Details

1. STRATEGIC support development of market entry strategy as well as subsequent strategy for MARKET SHARE and PROFITABILITY enhancement for Specialty (OTR + Farm) business of CEAT across replacement, OEM, exports (excluding Replacement Farm).a. MARKET RESEARCH have deep understanding of the market (customer, competition, other eco-system participants e.g. suppliers) to enable responsibility 1b. POSITIONING define positioning for CEAT in target segments and define levers to implement the same c. GO-TO-MARKET ESPECIALLY PRICINGo Determine competitive yet profitable pricing strategy for products and revise rates of old products.o Calculate landing price vis- -vis competition & benchmarking with the best in class.o Develop the price model and portfolio strategy for new products2. FORECASTING Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.3. SALES and PROFITABILITY Monitor the continuous improvement of market share and meeting of targets through follow up with exports and replacement OTR team and OEM Support through relevant ATL and BTL activities; liaison with marketing team for the same4. NEW PRODUCT DEVELOPMENT Monitor the designing of new products through competitive intelligence and phasing out, planning decisions. Develop market-wise product portfolio (Rep sales, OE, Exports) and give design inputs to R&D based on consumer insights Interaction with R&D for adhering to consumer requirements, timelines and customer inputs.5. MIS Prepare timely reports on product sales, customer acquisitions, KAM etcWill entail travel as well.No Gender Bias
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 4-7


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site


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