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Product Marketing Manager

Bengaluru, KA
Job Code:
  • IT
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Job Details

Maintain detailed knowledge of company's products.Define the product strategy, annual/ quarterly plan and execute finer details of the plan with objectives around brand revenue, profitability & market share.Manage the product line life cycle from strategic planning as well as tactical activities.Understand and specify market requirements for current and future products by conducting market research supported by on-going visits to customers and potential customers.Evaluate product performance on internal sales data as well as from Market intelligence through formal & informal data collectionWork with field sales teams on customer connect & discussionsProduct campaign management Offline and OnlineProduct based collateral, Product demonstrations, Customer onboarding collateral managementEstablish consistent positioning/branding image throughout product lines, promotional materials and eventsDrives the product marketing message through all communication channels by partnering with internal and external communication resources and functionsManage overall marketing budget for the portfolioCross-functional team coordination and communication managementSkills requiredExperience working with various publishing software like MS Office, Word, Presentation etc.Good knowledge of English (written and oral) and good communication skill.Good analytical skills.Strong interpersonal skillsMust be a confident communicator and presenterStrong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verballyMust possess excellent organizational and planning skillsSuperior project management and time management skillsA wide degree of creativity and latitudeSelf-motivated with a positive and professional approach to management
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 7-10


Advertising/Media/Arts | Channel Sales | Client Servicing | Corporate Sales
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