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Product Marketing Manager

Chennai, TN
Job Code:
  • IT
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Job Details

Key Responsibilities* Product messaging and positioning Develop product positioning and messaging that resonates with customers and differentiates Freshdesk in the market* Sales enablement Communicate the value proposition and provide high value sales tools, training, and collateral* Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market* Demand generation Develop the strategy for and manage the marketing programs that drive awareness and product demand* Content Development Conceptualize and create unique product and solution content for a variety of platforms* Evangelism Serve as a company spokesperson and go-to thought leader for Freshdesk* Product releases Plan and lead product and feature releases* Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc* Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc. for North American and/or global market* Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail* Ability to effectively lead, inspire, and mentor direct and indirect reports* Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing* Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning* Experience creating highly leveraged sales tools, training, and collateral
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 6-11


Market Research | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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