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Product Marketing Manager Molecular Biology & qPCR

Bengaluru, KA
Job Code:
  • Biotechnology & Science
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Job Details

In conjunction with the Marketing Lead, responsible for achieving financial and market success in the region for sequencing product portfolios and providing region-level line-of-sight visibility (local pulse) to WW platform and Market Development.Manage Region market performance short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required in conjunction with Marketing Lead and sales leadershipFor assigned product portfolios perform detailed analysis and routine reporting of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned. Work with regional marketing manager to recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriateOptimize Region pricing in collaboration with Marketing Lead, RMDs, and sales leadershipPlans and executes Region- and country-level NPIs, price actions, upgrades and obsolescence of existing products Advertising Management-Manage the placement of agreed advertising communications for both print and digital media.Any other related tasks with are deemed relevant to the roleKey LinkagesRegional MarketingRegional Marketing DevelopmentDigital MarketingSalesProduct ManagementEntire South Asia Organization MetricsConsistent tracking and analysis of region market performanceAll campaigns executed on time and on strategyCo-ownership with marketing lead of NPS for regionPV1, achievement of A and A+ targets for NPIs Local communications deliverables, web content and translations, support center preparation to support campaignsIndustry and customer eventsRegion industry relationship managementChannel execution planningInternal regional campaign set up and communication to sales, Field Application Specialists, Field Service Engineers, Customer Service, Technical Support and Technical Sales SpecialistsFor assigned portfolios, responsible for working with regional marketing manager and RMDs on new product introduction/ launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launchDevelops and implements local sales and competitive response for campaigns and programsExecute programs and activities to support Life Technologies channels, including events, dealers, sales and sales centersSales Training deliveryFocus Region Segment Campaigns and New Product LaunchesFor assigned product portfolios work with regional marketing manager and RMDs on the adaptation of global campaigns and programs for execution in the region to establish strong customer and category positions includingCountry program adaptation and execution
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-6


Market Research | Marketing Strategy
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