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RESEARCH MGR/SR MGR


Source:
TIMESJOBS.COM
Location:
Bengaluru, KA
Date:
15-11-2016
Job Code:
58290529
Categories:
  • Marketing & PR
Applying for this job will take you to an external site
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Job Details

The position will provide research support and work closely with clients research team in US, India business head and Sales, Product and Content teams of client India through regular analysis of in house tools like Chartbeat, Omniture, google analytics, social tools plus external reports from ABC, BARC, Comscore, Nielson and other digital and television ratings from bodies relevant to the region.Responsibility Television program rating analysis, tracking and competition mapping for our genreIdentifying the key movements shaping the genre and TG viewing/ content consuming habitsConducting competitor analysis by keeping updated information of market trends and competitor moves to achieve market share metrics.Regularly analysing Chartbeat, Omniture, google analytics and other in house tools and preparing reports and insights report for action for content and Product team and inputs on content and product placements and also program scheduling launches.Maintain regular monthly MIS for the genreProvide support on all macro level viewership projects/analysis for Support on all primary audience analysis and brand mapping projectsCollaborate and provide any other research support as per requirement across the companyExperience and Qualifications Required 5-6 years of relevant work experience in research in a broadcasting company, Comscore, Nielson, ABC or a planner from Media planning agency in a digital media/main line reputed media agencyPreferred background education in media planning, brand management or marketingMust be able to work under pressure and ambiguityCompetence in BARC, Comscore Excel & Power Point is a must
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-8

Requirements

Direct marketing | Media Planning | Product /Brand Management
Applying for this job will take you to an external site

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