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SEM Manager

Noida, UP
Job Code:
  • Retail & Wholesale
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Job Details

Conceptualising and pitching innovative and compelling offers that consider product potency, competitive environment and brand positioning. Generate leads for Inside Sales and convert low-touch prospects into self-service customers.Set new media campaign strategy and direction. Testing of new channels, outlets and good offers.Source, buy and manage new media publishers with available advertising inventory to engage with target customer segments in international markets.Negotiate test and ongoing media placement costs and value-addsCreate and manage a campaign schedule of incoming campaign requests, including preparation of campaign briefs.Managing of a pool of creatives.Daily monitoring and optimization of campaigns.Weekly and monthly reporting of campaign performance.Initiate and assist with the implementation of campaign optimisation tools and technologies.Provide campaign feedback that assists with landing page optimization including page copy optimisation.Manage allocated media budget to maximize medium-term campaign ROI for international new media campaigns.Assist with managing outsourced media planning, buying and campaign management vendors for display advertising and paid search.Communicate with Inside Sales and Support teams regarding upcoming approved campaigns ito target customers and markets.Collate post-campaign feedback from Inside Sales and Support teams for campaign optimization and product pricing or feature development.Keep abreast of the latest online marketing information and trends.Desired ProfileExperience in Online media sourcing, buying, trafficking, campaign managementStrong marketing proficiencyExceptional data analysis skills Campaign performance reporting & recommendationsGood Verbal & Written Communication Skills; copywriting training and abilityHigh levels of attention to detail and well developed troubleshooting and problem resolving skills essentialShould have knowledge of search engine marketing, PPC, Google Adwords
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5


Market Research | Marketing Strategy | Media Planning
Applying for this job will take you to an external site


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