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SEM Specialist

Bengaluru, KA
Job Code:
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Job Details

The SEM Specialist will manage campaigns on Adwords and other platforms. You will work in conjunction with the Design, Sales, and Marketing team. You must be able to hit the ground running and be a fast learner in a dynamic start-up environment.Your specific roles and responsibilities will includeScale up SEM Campaigns. (Strategic bidding, budget management, campaign enhancement and optimization)Set up and run PPC and conduct keyword analysis/research.Writing effective ad copies to achieve company business targets.Analyze campaign click through rate, conversion, spend, landing pages and creative to identify growth/optimization opportunities.Ability to analyze data through web analytics and expert knowledge on Google Analytics and Google Ad words campaign tracking.Monitor performance of existing campaigns and tune as necessary.Identify new advertising platforms and partners who are a suitable fit, conduct experimental trials and scale campaigns if experiments are successful.Utilize tools & analytics data to maximize the effectiveness of PPC campaigns.Track & Report Performance of all campaigns.Stay on top of industry best practices & make recommendations to improve PPC strategy.Content editing and collaborating with the team to make recommendations and managing all campaigns and advertising.Performing website audits to identify areas of improvement, On-page optimization of website content and code, Keyword research and optimization.Other digital marketing tasks as assigned.Skills/ Qualifications2+ years of proven ability in leading and implementing SEM strategy and campaigns.Strong proofreading capabilities and AB testing analysis to enhance the campaign efficiency.Experience in managing different types of online advertising on relevant ad platforms.Experience in optimizing the bids.Ability to work in a team setting to ensure maximized performance.Strong analytical skills, strategic thinker with attention to detail.Good Oral and Written communication skills.Knowledge of SEO and Google Analytics.Deep-dive into Google Adwords- mostly keywords.Comfortable in writing content - be it website, EDMs, landing pages, Blogs etc
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | BBA/ BBM/ BBS

Experience: 2-6


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