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Senior Engineer, Product Marketing

Secunderabad, Telangana
Job Code:
  • IT
  • Manufacturing & Production
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Job Details

In this position you will be responsible for managing and outbound marketing activities for one of the FPGA products in the SoC group. You will craft the messaging and positioning for the product assigned to you and will be responsible for developing new and managing existing business. In your role as Product Marketing, you will be required to conceive and develop innovative marketing programs to drive demand, pay attention to quality and translate product technical capabilities into benefits.The position requires interfacing with design, system, applications, and product engineering groups for internal product marketing activities such as product definition, collateral development, kits management etc. The external product marketing activities include interfacing with customers, attainment of design wins, competitive analysis, and the creation of both short and long-term business strategy in coordination with senior management.Key ResponsibilitiesDevelop product positioning and messaging that differentiates your products in the marketSales enablement communication of product value proposition, product training and development of product collaterals to enable sales to pitch right solution to customersMarket intelligence Regional market analysis, potential application identification, top customer account mapping, competitive analysis and TAM/SAM/SOM analysisDemand generation develop the strategy and manage the marketing programs that drive demand for your productsQualificationsRequirements BS/BE, MBA (preferred) 5+ years of experience Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties. Proven ability to lead and work in a cross-functional team Should be passionate about technology and marketing
Degree: ME/ M.Tech./ MS (Engg/ Sciences)

Additional Degree: BE/ B.Tech (Engineering)

Experience: 5-10


Channel & Segment Management | Market Research | Marketing Strategy | Product /Brand Management
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