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Senior Manager / AVP- Digital Marketing


Source:
TIMESJOBS.COM
Location:
Mumbai, MH
Date:
08-11-2016
Job Code:
58227714
Categories:
  • Banking & Finance
Applying for this job will take you to an external site
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Job Details

Define our strategy across owned, paid and organic channelsIdentify, test and optimize the best channels to drive low CPAEstablish strong tracking across all customer interactionsImplement and refine the attribution model (working knowledge of Appsflyer tool and Qlikview is desired)Own the consumer journey funnel from impressions to final conversionSetup systems to analyze weekly and monthly campaign performanceRecommend and execute optimizations on target lists, creative, offers, etc.Drive continuous improvements in messaging and channel placement to increase response ratesSet targets, goals and measure customer acquisition performance through various digital channelsDrive engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels) Job Duties & responsibilities- Brand custodian for DBS India in the online world- Manage and Leverage DBS brand for online medium- Develop new initiatives with business team for DBS India in the digital arena
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-7

Requirements

Market Research | Marketing Strategy | Media Planning
Applying for this job will take you to an external site

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