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Senior Manager Communications(QI-EB-010)

Mumbai, MH
Job Code:
  • IT
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Job Details

eBay is seeking an experienced person for the role of Head Communications, eBay IndiaThis role addresses the important need for eBay to build, enhance and protect eBay's reputation with strategic communications programs to customers, media, employees and other stakeholders.eBay and ecommerce is growing fast in India and the role will provide the successful candidate an opportunity to actively participate in shaping perceptions of this growing sector.This is a highly demanding and visible role - both internally and externally. The successful candidate will have a passion for brand and corporate reputation management & be an excellent external spokesperson.DUTIES & RESPONSIBILITIESConsumer Awareness CampaignsThe role holder will be responsible for developing impactful strategies that positively impact eBay consumer perception in keeping with business & marketing prioritiesDevelop impactful PR strategies that amplify wider business activities which drive awareness & consideration for eBay amongst consumers Drive eBay perception as the best deal destination with the widest selectionAbility to mine eBay data to identify trends which can be leveraged in the media.DUTIES & RESPONSIBILITIES continuedCorporate Reputation ManagementThe role holder will be responsible for developing strategies that enhance eBay's reputation as an industry leader in India. In addition, the successful candidate will work with the Director of APAC Communications on programs that support both regional (APAC) and global reputation initiatives. Specifically, the role holder will Develop and execute corporate brand reputation strategies, tactical plans and communication programs in India in support of eBay activitiesWork closely and collaboratively with the wider India Leadership team to develop business, entrepreneur and empowerment programs in India to maintain and enhance eBay's heritage as a significant contributor for economic good, appropriately recognised by key stakeholders Manage PR communications support for new business opportunities in India, such as significant merchant acquisitions and ecommerce trends (eg. retail exports, mobile, local)Develop and maintain effective working relationships with key Indian media Be an external advocate for eBay in partnership with the business unit and other key functions (eg. Government Relations, Legal, Human Resources) with key opinion formers, such as Industry and Non-Governmental Organisations, which may include representing eBay on industry groups, speaking platforms and within key partnershipsWork closely with eBay Inc. India Communications leads (PayPal, PayPal & India Development Centre) to ensure all communications work enhances eBay Inc.'s reputation and programs are balanced/scheduled appropriatelyIssues management The role holder will be responsible for devising and managing communications programs designed to protect eBay's brand and corporate reputation in times of adversity, change or crisis. Key audiences will include eBay sellers, media, government, public and internal stakeholders. Specifically, the role holder willProvide sound counsel to the India Country Manager and Leadership Team on issues management with a range of proactive and reactive strategies Develop effective issues management processes, which involve PR, GR, Legal and business owners, to respond quickly and effectively to brand and corporate reputation threats. Ensure these fit into wider global crisis management processesMaintain constructive, consultative seller relations by overseeing community communications programs leading up to, during and following significant site changes Maintain an ongoing level of preparedness by developing a program of media training, updating key messages and ensuring that emerging threats are identified and action is taken to mitigate themRequires an understanding that eBay is a global company that attracts significant international media attention and close working relationship with most business units across the India organisation especially (Legal, Marketing, Category &Business Development, Customer Support, Government Relations, Law Enforcement, Product) and international eBay colleagues - consulting them as appropriateEmployee Communications The role holder will be responsible for devising and managing communications programs designed to increase employee engagement. Specifically, the role holder willProvide sound counsel to the India Country Manager and Leadership Team (particularly Human Resources) on employee communications Develop employee communications programs that increase employee engagement and business strategy understandingWork with eBay Asia Pacific's Director Communications and Lead Manager APAC Employee Communications to communicate India's business progress to the wider eBay global teamRELEVANT EXPERIENCE A deep knowledge, passion and experience of building corporate and brand reputation programsProven experience in managing and delivering highly complex projects both on and offline People management - up, down and acrossAbility to successfully lead the PR Agency and other consultancy/supplier management Successful at working across multiple cross functional, teams and management levels to deliver programs and initiativesUsed to generating support for ideas and concepts and getting 'buy in' from multiple stakeholders Experience in acting as a media spokesperson (print, broadcast & social)Experience in business partnering senior executives Experience in public speaking and representing groups in public forumsRELEVANT SKILLS & EDUCATIONHighly developed verbal, written and presentation skills with a keen eye for detail Team player who works well with people from different culturesAbility to understand and identify peer and customers' needs, building and maintaining strong working relationships Passion for ecommerce and eBayAbility to proactively identify product development opportunities and develop programs to achieve goals Detail-oriented, highly organized and able to manage multiple tasks and projects simultaneouslyNeeds to be able to thrive in a fast-paced and an unstructured environment while also working independently with minimal supervision Budget management experience, including setting budgets, forecasting and accrual managementFluent verbal and written Hindi and English essential Bachelors' degree requiredLEADERSHIP COMPETENCIESPossess a high degree of integrity and sense of confidentiality Demonstrate managerial maturityExhibit the eBay Behaviours and Shared Commitments at all times
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-15


Business Analysis | Business Strategy | Corporate Planning/Strategy
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