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Senior Manager - Marketing

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  • Banking & Finance
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Job Details

Job duties and responsibilitiesKEY ROLES AND RESPONSIBILITIESCONTENT LIFECYCLE MANAGEMENT Develop a comprehensive framework covering various aspects of content across pre-production, production and post production stages Develop and execute vertical content programs to drive key business metrics Leverage delivery technologies and tech platforms to create and deploy multiple formats of content across multiple channels Manage horizontal content initiatives and ensure content hygiene across proprietary digital assetsPRE-PRODUCTION CONTENT MANAGEMENT Carry out the following activities during the pre-production stages of content development-Competitor analysis on the specific content program-SEO research to understand relative keyword performance-Content aggregation and data sourcing-Editorial plan covering formats, channels and approach for eachPRODUCTION MANAGEMENT Identify and empanel a network of production partners. Develop content covering various formats and channels Ensure content optimization from an SEO perspective, accessibility options and editing Convert the content pieces for web, and publish the content across various digital platformsPOST-PRODUCTION CONTENT MANAGEMENT Create and execute a content promotion plan for key content initiatives Monitor content performance across channels and formats Identify and create content syndication opportunities Work with Analytics to create a real-time content performance mechanism KEY METRICSKeyword performance and commercial value (shared metric with Search Marketing team)Engagement metrics across content initiativesBasic qualificationsEXPERIENCE-5-7 years of Content management/production experience in an e-commerce company-Editorial experience with commercial responsibility in a digital publishing company-Exposure to Search Marketing is a must-Strong understanding of technology platforms APTITUDESpeed and agilityManage change and ambiguityTenacity
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-7


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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