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Senior Manager - Trade, Fragrance

Mumbai, MH
Job Code:
  • Manufacturing & Production
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Job Details

Channel ManagementRelationship ManagementBrand ManagementDigital MarketingStrong business acumen and results orientedAbility to deal with financial concepts/processes i.e. pricing, margin, forecasting, statistics and IT systemsStrong negotiation techniquesStrong analytical and planning skills especially at priority settingAbility to work both independently or within a team environment (cross functional teamwork)Proficiency in computing skills such as MS office PowerPoint, Excel, SAP & project management softwareKey AccountabilitiesSales & DistributionDeveloping and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business PlanDevelop and maintain an efficient distribution network to ensure the comprehensive availability of company's products and services across the region to achieve or exceed the sales targetsDrive national and area specific demand generation initiatives along with Area Sales Managers while ensuring quality and speed of implementation at traders level and accurate forecasting at operational levelRevisit the current distribution system to achieve strategic goalsHelp sales team to establish sales targets customer wise, product wise & pack wise and further breaking the same into Quarterly & Monthly targetsTo motivate & direct Sales team to establish coverage, sampling, distribution, application support and display objectives to meet sales targetsEstablish and ensure that all sales administration procedures are properly implemented to support the sales teams in their efforts to accomplish the sales targetsTo plan and implement sales promotion in consultation ASMsAnalyze stock movement/availabilityCo-ordinate and follow up with logistics and supply chain to ensure that adequate inventory stock of product is maintained for the business in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customerWork towards reduction in cost with optimum usage of resourcesMarketing & BrandingDefine & execute Retail Marketing strategy for adequate marketing support by way of merchandising and promotions in order to provide brand visibility and promote sales across IndiaChalk out Annual Marketing Plan to improve Brand ImageIdentify high growth opportunities and prioritize resource deployment for market share gainsDevelop suitable consumer & trade promotion plan to reach out to end users and engage them through digital space for value creationPeriodically analyse marketing mix to facilitate course correction, if anyOrganize Annual Trade Meet to strengthen channel relationshipProduct & PricingRegular tracking sales performance of price listed productsIdentify & promote new products in every quarterHelp in developing long term pricing strategy to maximize gross margin through product/ territory/ pack mix decisionsPeople & AdministrativeAnnual maintenance of Price ListRecruit, Develop & retain quality manpowerRegular administrative support to company owned outletsManage selling expensesBuild capability & develop PeopleWork out training calendar for the team
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 12-15


Channel Sales | Corporate Sales | FMCG Sales | Relationship/Account Servicing
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