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SEO/SMO Analyst

Secunderabad, Telangana
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  • IT
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Job Details

Job DescriptionThe SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.Key Functional Areas of ResponsibilityPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specificAdminister search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projectsHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Implement link building campaigns in coordination with client SEO goalsAssist in development and execution of communication/content strategies via social communities in coordination with SEO goalsKeep pace with SEO, search engine, social media and internet marketing industry trends and developmentsResearch and administer social media tools in support of clients social media strategyMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goalsMonitor and evaluate search results and search performance across the major search channelsCommunication to team and management on project development, timelines, and resultsWork closely with the other team members to meet client goalsProfessional CompetenciesPassion for SEO and internet marketingOutstanding ability to think creatively, and identify and resolve problemsAttention to detail and the ability to effectively multi-task in a deadline driven atmosphereAbility to clearly and effectively articulate thoughts and pointsHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management and time management skillsProfessional Skills & Qualifications1 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)Proficiency in MS Excel, PowerPoint, and WordExperience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolExperience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)Experience working with CMS and building/administering content in CMS environmentsDesired Knowledge of HTML/CSS and website administrations
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 1-3


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