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Social Media Marketing (SMM) Executive

Mumbai, MH
Job Code:
  • Marketing & PR
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Job Details

ResponsibilitiesSet SMM Objective (Likes, Reach, Engagement, Leads and Sales)Plan Content StrategyPlan Promotional StrategyPlan Media MixMeasurement and AnalysisPitching to clients for new projectsTasks/DutiesManage Social Media marketing campaigns and day-to-day activities including Curate relevant content to reach thecompany s ideal customers.Create, curate, and manage all publishedcontent (images, video and written).Monitor, listen and respond to users in a Social way while cultivating leads and sales.Conduct online advocacy and open stream for cross-promotions.Develop and expand community and/or blogger outreach efforts.Oversee design (ie Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).Design, create and manage promotions and Social ad campaigns.Compile report for management showing results (ROI).Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.Monitor trends in Social Media tools, applications, channels, design and strategy.Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Skills desiredExcellent communication, English writing and presentation skills.Knowledge and understanding of online marketing fieldProficiency in Ms Word, Ms Excel & Power PointStrong understanding of Customer ServiceShould be able to work under pressure whilst adhering to time linesMaintains a working knowledge of principles of SEO including keyword research.Highly knowledgeable in the principles of "Search and Social" Educational QualificationFor Executive with no experience Graduate, Multimedia/Design/Software knowledge is a plus.or Sr Executive with 2+ years experience Post Graduation, PGDM, MBA MarketingSalary As Per Industry Standards CompetenciesTo perform the job successfully, an individual should demonstrate the following competenciesInterpersonal Skills - Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control.Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions.Written Communication - Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information.Teamwork - Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.Quantity - Meets productivity standards; Strives to increase productivity.Safety and Security - Observes safety and security procedures; Reports potentially unsafe conditions; Uses equipment and materials properly.Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time.Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions.Innovation - Generates suggestions for improving work.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-7


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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