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SOFTWARE PRODUCT MARKETING MANAGER


Source:
TIMESJOBS.COM
Location:
Secunderabad, Telangana
Date:
20-11-2016
Job Code:
58287361
Categories:
  • IT
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Job Details

STPL Global develops and markets innovative and global leading software products. Some of these products are, http//paywings.co and http//mo-pos.com . STPL provides a highly energetic work environment with regular recognition and achievement opportunities.We are seeking forward thinking product-marketing manager already experienced or who has been part of a successful software product team.Job ObjectivesDesign and execute integrated marketingactivities leveraging corporate developed assets & contents while using locally relevant tacticsPromoting brand and building air cover through Conventional and Digital Marketing- social media, Internet, search marketingoptimizationTrack marketingcampaigns to evaluate results and provide recommendations for future marketingpromotionsMake recommendations on cost-effective new awareness and lead generation vehicles including online/search marketing, channelmarketing, affiliate programs, alternative media, email marketing, and speaking opportunitiesLead generation using various communication media (Press Release, webinars, websites, Newsletters, event participation, analyst meets, public relations etc.) This will involve lead qualification, helping organize/front-end participation in events among other things.Develop compelling and consistentmarketing messages and copy to support company branding, lead generation and customer/prospect awareness effortsCreating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations & blog posts etc.Devising social mediamarketing strategies and social mediamarketing plan for prospective and new customersManaging key customer connects, ensuring support to Account basedmarketing activities, Building a sustain CRM campaign, with customer testimonials and case studies.Leverage knowledge of industry trends and client challenges to develop and deliver compelling value propositions.Adhere proactively to follow product brand principles and also ensure that other, both internal and external also follow the same.
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BE/ B.Tech (Engineering)

Experience: 3-6

Requirements

Market Research | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site

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