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Sr. Digital Media Planner


Source:
TIMESJOBS.COM
Location:
DL
Date:
20-11-2016
Job Code:
58285248
Categories:
  • Marketing & PR
  • IT
Applying for this job will take you to an external site
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Job Details

RoleDevelop strategically solid media recommendations with supporting rationale. Will be responsible for developing and executing media plans will be managing and buying stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance. Will assist in analysis of research to develop strategies and tactics. Will work with analytics, trafficking, ad-serving, and finance departments as part of the media management process.DepartmentMedia Planning & Strategy, IndiaQualificationMasters degree or Equivalent in Marketing/Advertising/Media domains preferred.Reporting ToHead Digital StrategyResponsibilities Manage day-to-day plan changes and maintenance of media plans. Respond to competitive requests. Research and compile competitive data. Oversee and train junior staff to develop core competencies. Other business development responsibilities as assigned.Competencies Ability to work in a team environment that promotes collaboration. Strong customer service skills. Establish and maintain effective relationships interdepartmentally as well as with those outside the team. Strong quantitative and analytical skills. Solid understanding of mathematical concepts. Strong understanding of interactive research tools. Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile etc. Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirement.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 4-9

Requirements

Market Research | Marketing Strategy | Media Planning
Applying for this job will take you to an external site

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