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Sr. Executive/Manager Digital Marketing


Source:
TIMESJOBS.COM
Location:
Bengaluru, KA
Date:
20-11-2016
Job Code:
58282204
Categories:
  • IT
Applying for this job will take you to an external site
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Job Details

Job responsibilitiesPlan and execute a content calendar that attracts qualified leads through owned and earned media.Manage and execute content like blog posts, case studies, infographics etc. on owned propertiesWork with Business Development teams to optimise our marketing automation and lead nurturing processes through email, content, and social channels.Analyse and present action-oriented reports on performance of content across channels, using tools like Google Analytics and social media monitoring.Who are we looking for?A digital marketer with hands-on experience in strategy and execution of lead generation campaigns. Experience in creating content like landing pages, blogs, presentations, white papers etc., geared to deliver leads.Strategic thinker with a creative mindset. You have a strong attention to detail, well organised and can manage multiple projects simultaneously.Excellent written communication skills experience in writing tech-oriented blog posts, articles & presentations will be a plusHubSpot certification in Inbound Marketing is desirable.Familiarity and experience in creating content on blogging platforms like WordPress is a mustExperience developing a content marketing strategy including podcasts, webcasts, video, mobile and social media (LinkedIn, Facebook, Twitter, Slideshare, etc)Experience in use of social media monitoring tools like Google Analytics.Work experience of 3-5 years in a digital marketing agency, marketing function in B2B company or content writer in business journalism.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5

Requirements

Direct marketing | Market Research | Marketing Strategy
Applying for this job will take you to an external site

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