Sign In
 [New User? Sign Up]
Mobile Version

Tacit-cdt-adobe campaign technical analyst (customer data)

Bengaluru, KA
Job Code:
  • Oil & Gas
Applying for this job will take you to an external site
  • Shortlist
  • Email Friend
  • Print

Job Details

Technical & Competitive IT (Tacit) Customer data and analytics team (CDA) is accountable to develop, deploy and sustain leading edge marketing (CRM) and advanced analytics platform capabilities for Shell which (a) consolidates data from a variety of (internal and external) sources, (b) analyses that data to deepen our customer knowledge and build personalized, targeted campaigns, and (c) integrate those campaign offers through multiple channels such as mobile, web and e-mail direct to our customers using the channel with which they prefer to interact with Shell. This provides a truly leading edge customer experience which delivers sustainable competitive advantage and business value to Shell.PurposeThe Customer data & analytics platform at Shell is based on multiple technologies and includes Adobe Campaign Manager. An analyst is needed to play a detail-focused role operating between the SAP HANA & SQL development teams and the campaign operating partner, to contribute to delivering the best CRM and Analytics capabilities for Shell business.The role will incorporate general technical analyst responsibilities, supporting the design, build and deployment of capabilities into the landscape.AccountabilitiesUnderstand at a detailed level how campaign development and execution is carried out on the CDA platformTranslate detailed business requirements into technical requirements associated with Adobe Campaign ManagerBe able to identify and articulate the impact of change requests or new business requirements on the CDA configuration of Adobe Campaign ManagerDesign end-to-end campaign processes featuring Adobe Campaign Manager as the primary application, including multi-channel integration and real-time channelsConfiguration of Adobe Campaign Manager modules to meet functional requirementsExecution of queries (using SAS Enterprise Guide)Troubleshoot issues in detail by reproducing business conditions and analysing outcomesCreating selections and integrating statistical models into campaignsOngoing technical analysis and troubleshooting activitiesBe able to contribute to suitability assessments & integration considerations of further modules of the Adobe Marketing Cloud (eg Adobe Experience Manager)DimensionsGlobal scope with opportunity to work with multiple businesses across shell.Special ChallengesNeeds to be able to deal with state of the art, differentiated and often unproven technologies which require some learning on the jobNeeds to be comfortable with sometimes vague and changing scope and priorities in a rapidly changing environmentAbility to interact and build relationships both within Shell (IT & Business teams) and external software suppliers.Additional CommentsOpportunity to work on enterprise platform across multiple CoB.Opportunity to work on Tier 1 high visibility program in Shell.Opportunity to work in truly multi-national, multi-cultural, fast paced environment.Opportunity to influence Shell's bottom line in a very measurable and meaningful way.Opportunity to shape and support Shell's high end customer experience in a very tangible way.RequirementsExperience, Skills and Qualifications required5 8 years of total experience.Skills5 years+ of experience with delivering/configuring marketing technologies including Adobe Campaign Manager for campaign processesDesirable to have hands-on experience with installation and administration of Adobe Marketing Cloud applicationsTechnical troubleshooting and technical analysis skills (eg running queries, reconciling data sets, identifying integration issues)Experience with various types of marketing strategies and practicesGood exposure to ETL processes & SQLExperience of using multiple campaign management tools (desirable)Experience of using SAS campaign and analytics tools eg SAS CI Studio (desirable)Business Partnering & Value - AwarenessDevelop & Manage Suppliers- AwarenessIncident, Threat & Vulnerability Management - AwarenessI & D Design Integrity - AwarenessIT Architecture- KnowledgeIT Service Delivery & Support Processes - KnowledgeLandscape & Configuration Management- KnowledgeProgramme Management - AwarenessSoftware Engineering- Knowledge
Additional Degree: BE/ B.Tech (Engineering)

Experience: 5-8


Application Programming | Business/Systems Analysis | Software Engineer | System Analyst/Tech Architect
Applying for this job will take you to an external site


© Copyright 2015 Al Nisr Publishing LLC - powered by Gulf News