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Trade Marketing

Kolkata, WB
Job Code:
  • Retail & Wholesale
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Job Details

Job Details Collaborate with Brand Manager & Sales manager for the ideation, planning & budgeting, production and implementation of all BTL , events and consumer engagement activities. Maintaining brand visibility through BTL activities like events and seminars, Trade Marketing activities like shop board, posters and other POP materials. Manage the point of sales material (including budget, logistics, distribution, and assortment) by finding the most efficient solutions. Collaborates with marketing team to plan sales promotions, trade schemes and product communications. Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated. Ensure that the local feedback is taken into account by regular market visits and customer research. Ensure efficient spending of central budget and regional budget for various marketing spending Collaborating with the supplement shop owners and conducting seminars with the trainers, making them aware of the product, benefit and usage of the product. Participating in different sports events Participating in events and exhibitions to increase awareness and sales Introducing innovative marketing activities like reach-out programs. Visual Merchandising - End to end responsibility the visual merchandising Promoter Enhancement Training and grooming of the Instore Promoters Ideation of Consumer promotions like offers to end consumers SkillsWe are looking at Young, Smart, Intelligent, Presentable and Innovative candidates who are energetic and passionate enough to execute at the ground level to take the brand forward.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-7


Marketing Strategy | Product /Brand Management | Trade Marketing
Applying for this job will take you to an external site


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