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Trade Marketing Manager

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region.Build calendar for each activity on the basis of building blocks. Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team (RMs/RSMs)Tracking and monitoring of the same through proper tracking mechanism Planning and execution of occasion/festival/event based promos/programsPlanning and execution of loyalty programs for Trade partners and aligning them to business goals. Develop CCP programs in coordination with brand team and execute the same though the regional Trade marketing and sales team.New business development - expansion/activation Planning execution of - Portfolio Model storesAssist RMs in execution of new outlet/town opening plan VisibilityPlan/implement merchandising/visibility progress POSM sourcing & executionVendor management Cost and process complianceBudgeting for TM spends across all brands/channels/regions Process/Policies/Protocol to comply with SOM specified requirements on Trade MarketingPrepare cogent data analysis of effectiveness of money spent Training and Development of FrontlineSE/SR/Merchandiser/3P manpower - Training/Motivation/coaching Tracking effectiveness and take corrective actionsPeople development Motivation/ Coaching/ Training of each team member to align the TM team towards the business objectivesSet clear objectives with each team member which are consistent to organizational goal Review progress results, objectives and take corrective actionsSet training objectives for the team to ensure development
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 4-7


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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