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Vice President - Sheeting International Marketing

Gurgaon, HR
Job Code:
  • Retail & Wholesale
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Job Details

KEY PERFORMANCE AREASNet Sales RevenueMarket Share ValueCustomer Satisfaction IndexSales / employeePercentage revenue from new products/ and for New CustomersEarnings before interest, taxes, and amortization (EBITA)Talent Retention %IT enabled systems and development (automation).ROLES AND RESPONSIBILITIES Sales Strategy Planning and ExecutionDevelop the sales strategy for the different regions and geographies so as to de-risk the customer and geography concentrationKnowledge and management of Strategic Sales and Key Account Handling.Grow sales for the market by driving resources to attain sales and profitability targetsFocus on winning new customers in current and new marketsIncrease Net Sales Realization (NSR) by focusing on product innovation and the sales of new productsInstitute and monitor systems for tracking Leads and Opportunities.Review/recommend/suggest pricing depending on the value of the deal and the quantity of purchaseMarketing Strategy, Planning & Review Identify markets to focus on based on market intelligence and the diversification / de-risking needs of the home textiles businessReview the and characteristics of markets, and assess the competitive, economic, social and political forces affecting growth or declineExpand the customer base in current and new geographiesForge alliances with customers that give Trident a better edge over competitorsDevelop brand alliances for the international marketDevelop strategies to leverage existing products of the business into new markets and manage the product portfolio for maximum profitability (based on EBITDA and tonnage targets set by business head)Manage marketing operations as per the long term and annual marketing plan to ensure that the business marketing team is focused on the right product-market segments, is using the right pricing, channels and promotion for these segments and is able to maximize its sales realizations in each of these segments.Customer ManagementIdentify and manage a very select group of customers who are high value/ high growth customers for the business across markets, channels and productsManage customer relationships with key customers of Trident and ensure that customer needs are studies and the requirements communicated to the relevant functions in the BusinessHand over account management responsibilities to identified account /sales managers and hand hold them and provide necessary supportEffectively manage business relationships with key customers to grow business.Channel Management Establish a domestic distribution channel (modern trade, general trade, dealers etc.) and direction for channel management to drive profitability and growthDevelop channel strategies and mix, manage the relationships with key channel partners (international) (e.g. agents) to drive profitability and growthManage sales operations and sales activity to maintain and grow the market share & help achieve business targets and targeted profitability in all geographies.Innovation / R&D / New productsIdentifying the gaps in the product range and ensure right positioning of the products in the marketInitiate research into customer trends to identify the right products, marketing strategies and markets to targetSupport the R&D team in the development of new products that have significant earning potential and increase Net Sales Realization (NSR).People DevelopmentBuild a strong team, attract and retain talent in the marketPlan and review performance of direct reports and provide developmental inputsR & R for employee motivation
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-15


Marketing/Brand/Product | Production | Sales/Business Development
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